the productivity-booster
This book is specifically aimed at sales managers and decision-makers, combining well-founded content with concrete tasks and practical examples.
An approach that has often been lacking in this form so far.
More about the book
The focus is on sustainably increasing sales productivity. This is understood not as a mere activity, but as an effective interplay of effort, performance, and results.
Based on many years of leadership experience, the book shows how companies become more successful through clear management, focus and a productive culture, how teams gain momentum through priorities and routines, and how individuals can achieve great impact with small changes.
The book is structured as a practical workbook: clearly organized, quick to read, and also usable as a reference work. Each chapter provides concrete implementation tips, supplemented by practical examples and targeted impulses for everyday leadership.
The focus is deliberately on the essentials: familiar principles are presented in a way that allows for consistent application in everyday practice. Because the biggest challenge in sales is not a lack of knowledge, but rather a lack of implementation.
The book encourages readers to set specific priorities, act step by step, and thus achieve a sustainable impact in sales.
Book structure
